Toyota Chief to Create a task Force to Reform Communication

akio toyoda head shot Toyota Chief to Create a task Force to Reform Communication

Toyota Chief - Akio Toyoda

Toyota Motor president Akio Toyoda has ordered the creation of a temporary task force to improve internal and external communication as the automaker seeks to restore confidence in its damaged reputation.

The world's largest automaker is mired in a quality crisis that threatens their image and sales, exacerbated by what many saw as a bungling of it's communication with regulators and consumers since it expanded a series of recalls a month ago.

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